Managing Product Lifecycle
     

Company

Communications

  • Image Analysis
  • Brand & Company Positioning
  • Brand, Name, Logo Studies
  • Advertising Concept Testing
  • Advertising Positioning
  • Advertising Effectiveness
  • Copy Testing

Internal

  • Employee Satisfaction
  • Sales Analysis
     
 
     

Customer

The Key Group has worked with companies is various industries, but have significant expertise in:

  • Customer Segmentation
  • Brand Awareness
  • Buying Behavior Analysis
  • Drivers of Loyalty
  • Company Awareness
  • Attitude Studies
  • Demographic/Lifecycle Studies
  • Customer Satisfaction
  • Product Positioning

     

Market

  • Market Potential
  • Market Share Analysis
  • Market Segmentation
  • Determination of Market Competitor Analysis
  • Needs Analysis

 
     
 

Product/Service

  • Product Position
  • Product Utilization
  • Product Concept Testing
  • Prototype Testing
  • Packaging Testing
  • New Product Research
  • New Product Evaluation
  • Pricing Study
  • Forecast Modeling