E-Research
Results come through experience, innovation and teamwork

The Internet has revolutionized data collection for market research and The Key Group has been at the forefront of this revolution, embracing, adapting, and tailoring the latest technology to best meet the needs of our clients. Utilizing web-centric surveys, The Key Group is able to reach our clients’ targeted audience, collect data, and compile information for the final report in the most effective and efficient means possible.

Compared to more traditional means of market research, such as mail and phone surveys, web-centric surveys are less time consuming and less expensive and The Key Group is able to pass those savings in cost and time on to you.

As a leader in Internet-centric market research, The Key Group can recommend and implement innovative solutions for your business needs.


Internet Research Services

Our Internet Research Services are state of the art allowing customers to conduct primary research studies with unlimited flexibility, real-time feedback, and higher response rates at lower costs than traditional methods.

The Key Group offers a full range of Internet Research Services to meet your constantly changing data collection demands.

Qualitative Methods

  • Web-enhanced In-depth Interviews
  • Web Site Evaluations
  • Internet Panels

Quantitative Methods

  • Web-hosted Surveys
    • Internet
    • Extranet
    • Pop-up
    • Tradeshow

Internet Survey Features

Our Internet Research Services are fast becoming the method of choice by our clients. The reasons are simple. Surveys conducted electronically through the web offer features such as:

Full Customization

  • Company colors
  • Logos
  • Graphics

Multi-media Capabilities

  • Audio Clips
  • Streaming Video
  • Three dimensional graphics

Survey Design Capabilities

  • Continuous Validation
  • Piping
  • Seamless Routing Logic

E-mail Alerts

Benefits to Customers

The speed of data collection and the cost savings have made the Internet a popular method and provide many benefits such as:

Increased Speed

  • Real-time feedback
  • Real-time results
  • Top-line data reports

Higher Response Rates

Richer and More Flexible Design Capabilities

Improved Ease of Use

Greater Detail Capture

Superior Value

  • Lower costs than conventional methods