| AdOp - Ad Concept Testing: This proprietary quantitative research method allows us to rapidly and inexpensively test ad concepts (print, radio, broadast) before they are deployed. From this research, clients learn which concept(s) are most effective in motivating people to learn more or try a product or service. In addition, clients are able to optimize the ad design elements for maximum effectiveness.
BHA - Brand Health Assessment and Impact Metrics: A company’s brand is one of the most important assets that must be upheld and enhanced through time. Brand strength and essence can be tracked year to year by collecting data on metrics such as brand awareness, brand perspective, and the Brand Loyalty Index and the Net Promoter Scores.
Pricing Research: Thousands of products are launched each year, however finding an optimized price for market penetration and profitability is key to success. Using one of our three main pricing market research options will help you to identify the ideal price before product launch.
- Choice Based Conjoint – Measures the interrelated value on different attributes, and provides the client with the preference of products or services at various price points
- Value Based Pricing – Determines the statistical pricing of a product based on the value of its attributes compared to its competitors
- Van Westendorp – Identifies an exact optimal price point and optimal price range of the product based on a series of questions
WebQuals: A contemporary market research method that collects in-depth qualitative information using web-based question structures that incorporate additional probing techniques.
Package Testing: Provides a qualitative method to test curb appeal, brand, and message of a product. Package Testing combines the rich feedback of a focus group lead by a highly trained moderator and an online survey. |
