Release Date: February 15th , 2012

Geography: United States

Methodology: The information captured in this report was collected from 500 dentists & hygienists randomly selected across the United States. The respondents completed a web-based quantitative survey with over one hundred questions.

Content Overview: This report captures information on specific brand characteristics of professional dental products that have not traditionally been measured or tracked. This data can be used in conjunction with existing market share information to bring further insight into business tactics and product strategies. The report will cover brand equity and loyalty measurements by key competitors in the top dental products categories, as well as a monitoring of brand health and customer recall of advertising, promotional, and sales activities. It is imperative for companies to make strategic business decisions based on contemporary Voice of Customer (VOC) data. Understanding the perception of your brand with information collected directly from dentists and hygienists is vital in providing a sustainable competitive advantage.

For a breakdown of the products covered and data analysis types please refer to the Report Data Sheet

Press Release
2012 Professional Dental Products – Brand Equity & Marketing Assessment Report

Report Data Sheet
2012 Professional Dental Products – Brand Equity & Marketing Assessment Data Sheet

Contact info@keygroupresearch.com or 1-800-816-KEY1 to learn more about this report.