Data Collection Methodologies
At the Key Group, we realize the value of reliable and statistically valid information. We use the latest statistical software and conduct all phases of the market research studies:
  • Problem definition
  • Study design
  • Data collection
  • Tabulation
  • Analysis
  • Reporting with recommendations

Many of our projects are multi-phase, utilizing both qualitative and quantitative stages in the research process. The findings from our studies are important to moving a business forward in a highly competitive and constantly changing environment. We offer a diverse array of research data collection methods and services.

Qualitative
  • Focus Groups (Structured and unstructured)
  • Triads and Diads
  • In-depth Phone Interviews (One-on-one)
  1. On-site
  2. In-person
  3. Phone
  4. Web-enhanced
  • Competitive Intelligence
  • Secondary Research

Quantitative
  • Phone Surveys
  • Mail Surveys
  • Internet Surveys
  • Data Analysis and Reporting

E-Research

  • Internet Research Services
  • Internet Survey Features
  • Benefits to Customers